One Identity. Infinite Possibilities.
The Platform Behind Every Connected Fan
Every ticket sold, every app opened, every interaction… captured, understood, and transformed into a lasting relationship. With AURA, you understand your fans deeply, guide their journey, and create experiences that keep them coming back, and grow their lifetime value.
Fragmented Fans. Lost Opportunities.
Fans Are Everywhere, But So Is Your Data.
Fans engage across ticketing platforms, mobile apps, merch stores, streaming services, and in-venue experiences. Yet, their data is trapped in silos. The result? Generic messaging, missed revenue, lost loyalty. Every unconnected interaction is an opportunity slipping through your fingers. Teams that can see every fan, every interaction, every moment gain the edge. The rest fall behind.
Most fans remain invisible.
You see transactions, but not the people behind them.
Personalization is a guess, not a strategy.
Without a unified view, every message feels generic.
Marketing dollars vanish without impact.
You spend more, convert less, and hope for results.
Sponsors pay for attention, but see only impressions.
Impressions without engagement or conversion leave value unrealized.
Revenue slips through the cracks.
Fragmented systems hide opportunities that could be growth.
DataCurve's AURA Fan Identity platform solves this by creating one unified profile for every fan
Dynamic | Real-time | Actionable
Category Defining Platform
AURA: The Fan Identity Platform
From Siloed Signals to Fan-First Growth
AURA turns scattered fan interactions into one clear picture so sports and entertainment organization can act with confidence, personalize at scale, and grow fan lifetime value across the entire lifecycle.
It’s a new way to see your fans.
AURA builds a unique living profile for every fan, updated in real time, shaped by every interaction, across digital, physical, social, and commercial moments.
Suddenly, nothing is guesswork. Every campaign has a target. Every offer has context. Every sponsorship can finally be measured.
AURA Is Different
Core Capabilities
AURA delivers persistent identity, behavioral insight, and engagement context to power personalization and drive revenue.
Identity Resolution
Every interaction counts. Every ticket, app click, or merch purchase connects to the right fan. No guesses. No fragments.
Unified 360° Profile
See your fans as they truly are: complete, up-to-date, and alive across every channel and venue.
Behavioral Signals
Understand what your fans care about, what they do, and what moves them. Every action tells a story.
Fan Graph
Map the connections that matter—between fans, content, products, and communities. Turn insight into influence.
Activation Layer
Every insight drives action. Personalize experiences, offers, and campaigns seamlessly across your entire tech stack.
Attribution Engine
Finally, see the impact. Tie every fan action to commercial outcomes, sponsorship value, and revenue growth.
A fan identity platform is not a data warehouse or a marketing tool. This is foundational infrastructure, that modern sports, media, and entertainment organizations need to run on to know and engage their fans.
Where legacy stacks track impressions, AURA understands fans.
How It Works
Step 1- Capture Every Fan Touch
Tickets, apps, merch, streaming, venue experiences… every signal counts. Nothing is left unseen.
Step 2 – Build a Living Profile
All interactions converge into a single, real-time fan profile. Complete. Accurate. Always up-to-date.
Step 3 – Connect the Dots
The Fan Graph maps relationships, preferences, and behaviors—revealing who your fans are and what moves them.
Activate and Grow
Turn insight into action: personalized campaigns, better sponsorship ROI, and higher fan lifetime value.
Transform Data Into Loyalty, Revenue, and Growth.
Teams using Fan Identity see every fan as a living, breathing relationship. They see opportunities before they slip away. They see campaigns hit harder, fans stay longer, and revenue grow faster.
Score With Every Fan
- Deliver dynamic messages, offers, and content right when it matters
- Recommend tickets, memberships, and experiences tailored to each fan
- Spot high-potential attendees and predict churn before it happens
- Automate retention campaigns that keep fans coming back
Win Revenue and Commerce
- Sell merch and products with precision, every time.
- Cut acquisition costs by targeting known fans, not strangers.
- Capture revenue lost to anonymous or one-time buyers.
- Launch identity-based memberships, fan communities, and premium access layers.
... and much more
Unleash The Identity Flywheel
- Identify → Engage → Convert
- Turn every interaction into momentum that fuels growth
- Build unstoppable loops of attendance, commerce, and sponsorship ROI
- Transform fan identity into your team’s competitive advantage
AURA Fan Graph
Your Next Competitive Advantage
UNLEASH UNIQUE CAPABILITIES
The Fan Identity Graph: Your Unfair Advantage
A Commercial asset no competitor can copy. * Pinpoint influencer clusters and micro-segments with precision * Ignite activations that grow communities, not just contacts * Reach fans who share passions, not just profiles * Forecast demand before anyone else even sees it coming * Build sponsor segments that crush generic targeting
Deploy AURA. Transform Every Fan Interaction.
Identity: Pinpoints exactly who your fans are.
Fan Graph: Reveals why they act, engage, and spend.
The Result: Know Your Fans. Connect with Them. Now.
Join leading sports organizations in building unified, actionable fan identities that drive real business outcomes.