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How FanZone converted live 2026 World Cup participation into authenticated first-party fan relationships.

The World Cup Created the Audience. DataCurve Made It Endure.

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Turn event attendance into a lasting commercial asset.
The 2026 World Cup created unforgettable moments. At The Domes, supporters gathered to share that same anticipation, emotion, and celebration. For most organizations, that fan relationship ends when the event does.
See how FanZone converted a live World Cup audience at The Domes into authenticated, first-party fan relationships that outlasted the tournament itself.
In this case study, you'll learn how to:
<ul>
<li>Convert anonymous attendance into persistent, authenticated fan profiles</li>
<li>Give sponsors a way to activate the same audience across future campaigns</li>
<li>Build every new event on relationships already established, instead of starting from scratch</li>
<li>Deliver immediate fan value through QR-based experiences with no app download required</li>
</ul>

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The event ends. The fan relationship doesn't have to.

DataCurve, Inc

DataCurve is an AI-driven fan identity and data infrastructure company that helps sports teams, leagues, venues, and live entertainment organizations understand, activate, and monetize every fan interaction.

Its core platform, AURA, creates Smart Fan Profiles and a unified Fan Graph that consolidates fragmented first-party, behavioral, transactional, and on-site engagement data into a single, persistent identity. This enables rights-holders and partners to personalize experiences, power attribution, unlock new revenue, and build scalable fan ecosystems across digital and real-world environments.

DataCurve’s APIs, AI models, and workflow tools integrate seamlessly with existing systems, delivering actionable insights for sponsorship ROI, ticketing, membership, loyalty, marketing automation, city activations, and brand partnerships. The company’s infrastructure is built for privacy, interoperability, and enterprise-grade performance—trusted by organizations across global sports, entertainment, and world-class event environments.

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The World Cup Created the Audience. DataCurve Made It Endure.

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The event ends. The fan relationship doesn't have to.